Air Canada is very nicely elevating its passenger experience, just in time for the peak summer travel season.
Air Canada improves economy experience
Air Canada has just rolled out free beer, wine, and snacks, in economy on domestic and transborder flights. This applies as of June 5, 2024, and for the time being, this is limited time, and only available through the end of 2024. This also only applies to domestic and transborder flights, while flights to Mexico and the Caribbean continue to have these items available for purchase.
For context, previously Air Canada only offered complimentary non-alcoholic drinks in economy, with alcohol and snacks available for purchase. Meanwhile on long haul flights, Air Canada has offered free beer, wine, and meals.
So, what kind of complimentary drinks and snacks should you expect on Air Canada?
- Complimentary beer includes Hop Valley, Creemore Springs Premium Lager, Molson Canadian, and Coors Light, and complimentary wine includes two French wines from Paul Mas
- Complimentary snacks include sweet and savory options, like buttery herb and garlic pretzels from TWIGZ, and Leclerc’s Célébration Cookie
![](https://saveoncartridgeplus.com/wp-content/uploads/2024/06/Wow-Air-Canada-Domestic-Economy-Gets-Free-Beer-Wine-Snacks.jpeg)
For those who want spirits, those are available for purchase for just $5 (CAD), which is mighty reasonable. Options include Baileys Original Irish Cream, Canadian Club rye, Bacardi Superior rum, Bombay Sapphire gin, Smirnoff vodka, Tromba Tequila Blanco, or Campari.
Here’s how Scott O’Leary, Air Canada’s VP of Loyalty and Product, describes this development:
“We’re thrilled to continue elevating the Economy travel experience in North America, and we’re proud to spotlight Canadian brands with this thoughtfully curated lineup of complimentary snacks and beverages, in time for your summer travels.This builds on our recent industry-leading food and beverage upgrade to make travel better for all customers, including 100+ new rotating seasonal recipes.”
In addition to the complimentary offerings, I think it’s worth specifically calling out how great Air Canada Bistro is, which is the carrier’s buy on board menu. The airline sells legitimately decent food, including some of the main courses you’ll find in business class. I wish more US airlines had such an impressive buy on board menu.
![](https://saveoncartridgeplus.com/wp-content/uploads/2024/06/Wow-Air-Canada-Domestic-Economy-Gets-Free-Beer-Wine-Snacks.jpg)
The motivation for Air Canada’s great policy change
Most airlines make significant investments in the passenger experience in premium cabins, since that’s where they’ll see the most return on those investments. Especially in the Americas, it’s rare to see airlines investing in economy in this way, especially when it comes to soft product.
I think we’d all be shocked if American, Delta, or United, announced that they’d offer free beer and wine in domestic economy. So what’s Air Canada’s incentive to make this change, especially since the Star Alliance carrier is Canada’s only real global airline?
Keep in mind that Porter Airlines has been growing rapidly in Canada, and the airline is increasingly competing head-to-head against Air Canada. While the airline historically flew Bombardier Q400s, the airline has been adding Embraer E195-E2s to its fleet, which operate domestic and transborder flights.
One of the things that makes Porter Airlines unique is that the airline offers free beer, wine, and snacks, to all passengers (in proper glassware, to boot). So it’s pretty clear that this is a competitive response on Air Canada’s part.
![](https://saveoncartridgeplus.com/wp-content/uploads/2024/06/1717632225_710_Wow-Air-Canada-Domestic-Economy-Gets-Free-Beer-Wine-Snacks.jpg)
Bottom line
For the remainder of 2024, Air Canada will be offering free beer, wine, and snacks, on all domestic and transborder flights. This is an awesome change that passengers will no doubt appreciate. It’s pretty clear that this is a competitive response to Porter, as Porter increasingly competes with Air Canada in more markets. It’s always nice when consumers win!
What do you make of Air Canada’s service improvements?